From Bavaria to Lisbon: Why I’m Going to Web Summit 2025
Back in 2018, when I started my business, my only goal was clear:
Make my clients happy.
I worked long hours, built strategies, created content, and managed campaigns — always with one focus in mind: helping others succeed.
And I loved it.
But over time, something inside me started to shift.
Of course, I still want to see my clients thrive.
But today, I also want something else:
I want to create my own projects, build my own products, and shape my business around my vision.
Why Lisbon, Why Now
After years of focusing on client work, I realized something important:
The German market feels too small for what I want to build next.
I need fresh perspectives, new impulses, and direct access to global conversations.
I want to see where the international business scene is heading, what’s possible with AI, how creators build personal brands worldwide, and which trends will shape the next few years.
That’s why I’m going to the Web Summit 2025 in Lisbon — one of the biggest tech and innovation conferences in the world, bringing together 70,000+ people from startups, corporations, investment firms, and creative industries.
For me, it’s about more than just attending panels and keynotes.
It’s about immersing myself in new ideas and finding inspiration for my next projects.
What I’m Looking Forward To
I’m going to Lisbon to:
Explore the future of social media, AI, and content creation
Connect with global entrepreneurs, creators, and innovators
Bring international inspiration back to my business
Find new ways to grow my own projects beyond Germany
I believe big ideas don’t grow in isolation.
They come from conversations, collaborations, and stepping outside your comfort zone.
A New Chapter for My Business
For years, I built my business around my clients’ goals.
Now, I want to balance client work with my own vision.
I want to focus on my SMART SOCIAL ACADEMY©, create new products, and build systems that help entrepreneurs use AI and social media more strategically.
And to do that, I need to understand the global landscape better than ever.
The Web Summit in Lisbon is my starting point.
Looking Ahead
Lisbon is more than a business trip for me.
It’s a shift in perspective.
A chance to see what’s happening beyond Germany, to challenge my ideas, and to bring new energy into everything I build.
Because sometimes, you need to step out of your familiar environment to see what’s truly possible.
If you’re attending the Web Summit 2025, let’s connect!
And if you’re curious about how I’m combining social media, AI, and personal branding to build new projects, you’ll find more insights inside the SMART SOCIAL ACADEMY©.
[Discover the Academy →] 🔗
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